The Signature Story
Created by mother and daughter duo Rose and Georgie, Signature The Label was born from a shared love of fashion, their Italian heritage, and a vision to introduce a refined, editorial approach to designer dress hire in Bunbury.
Founded on the belief that luxury is found in the experience as much as the garment itself, Signature The Label was created to offer women a destination where elevated style, genuine connection and personalised service come together effortlessly.
Founder Rose set the stage for Signature The Label, bringing to life a vision which was more than a fashion house - it was to create a space where every woman feels welcomed, celebrated and confident from the moment she walks through the door.
Shaped by her background in salon ownership, social work and creativity, she brings a unique perspective centred on people, attention to detail and meaningful client experiences.
Recognising a gap in the regional fashion era, Rose brought together everything women were searching for in one storefront destination - inclusive sizing from 4 - 22, a dedicated bridal edit, a luxury experience and premium designer style, without leaving Bunbury.
Co-Founder Georgie brings a contemporary fashion-forward perspective to the luxury edit, by attracting a modern creative vision to the brand.
Shaped by her experience in fashion styling, professional makeup artistry, and digital marketing, Georgie has helped shape the studio’s distinctive aesthetic and curated collection.
With an eye for detail and a passion for architectural silhouettes, Georgie is passionate about creating an experience that feels personal, inspiring and effortless. Every Signature Edit is thoughtfully curated to help women discover pieces that reflect their style and keep the tone polished and high-end.
Inspired by the refined elegance and architectural beauty of Milan, Italy, Signature The Label is recognized for its edit of sculptural silhouettes, statement designs and contemporary designer fashion. Every piece is selected with intention, bringing together sought-after Australian and international designers for women who appreciate contemporary design, elevated style and modern refinement.
More than designer dress hire, Signature The Label is a curated fashion destination - where every collection tells a story, every fitting is a personalised experience, and every woman is empowered to make her own statement. That vision remains the heart of every Signature The Label experience.
Your Signature. Our Edit.
Designer fashion with a modern point of view.